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From major clothing brands to independent artists, Effortless Anthropologie's vitality is achieved in part through partnerships with amazing sponsors. If you're an artist, designer, brand rep or PR firm looking to reach a female college-educated demographic with high disposable income hunting for amazing clothing, jewelry, shoes, accessories or home decor, I'd love to hear from you!
Sponsorships with Effortless Anthropologie can take on many forms:
- an advertising block purchase on EA (available in various sizes and timetables)
- sponsored posts
- giveaway posts (i.e. a specific item, gift card, event tickets, etc.)
- items provided for styling or outfit posts with community members
Partnership opportunities are also available. These include:
- artist/designer interviews
- photo passes to runway shows/press previews (may run on Effortless Anthropologie or The Parallel Universes Resolution)
- charitable event/product posts
When evaluating sponsorship and partnership, I look for brands that fit in well with the community demographic. Here are the Alexa demographics for Effortless Anthropologie as of August 2012:
A full media kit will be available in late August 2012. For inquiries please contact me directly. I look forward to hearing from you!
Frequently asked questions about sponsorships:
Do you accept new affiliate relationships?
Right now, all affiliate slots on Effortless Anthropologie are full.
Do you accept c/o items for your OOTDs?
Yes, on a very limited basis. I prefer an item to give away to the community whenever possible.
Is there a minimum value amount for giveaway posts?
Giveaways with a minimum of $50 from independent artists and $100 from major retailers tend to be most successful.
I'm interested in running a sponsored post on Effortless Anthropologie. Do I provide the text, or will you write the post?
I prefer to write the post to maintain blog voice. In certain cases I'm happy to collaborate on sponsored posts or relinquish authorship, so long as the post passes muster.
Can I purchase a text link on Effortless Anthropologie?
Currently, Effortless Anthropologie runs only banner ads, not text links.