About


HELLO!

My name is roxy and it's great to meet you! I'm an adventurer based in New York City, though I'm traveling almost as much as I'm home these days. I work in technology by trade but I'm a writer by passion. Everyone's got their story and this is mine.

I started Effortless Anthropologie in 2008 as a way to build a community about my favorite brand. This blog isn't owned by, affiliated with or controlled by Anthropologie. I just really like their stuff! I think anything worth doing is worth doing with friends and my hope was to meet a few great gals that are as devoted to the flowy as I am. I could never imagine what it would grow into: a thriving, active, passionate and dedicated community of ladies (and a few awesome guys too!) that exchange tips, tricks and reviews of all things Anthropologie.

Now this site is growing into its next phase. While Anthropologie will always have a home here, I've been expanding the blog to cover more of the overall styles and aesthetics that influence me and spark interest in our community. From outfit ideas to product reviews to shots of real women in the clothing we love, this blog is a way for young women to connect and discuss fashion without fear of prejudice, body judgement or enslavement to trends. Right now this involves a few different blog homes -- there's Effortless Anthropologie (EA) that you're on now, as well as The Parallel Universes Resolution, my OOTD and experimental tumblr home where I try out new features and ideas. Eventually these two will live under the same URL. For now separate works.

A little more about me: I'm a technology executive by day, a social media campaign strategist by night and a weekend warrior. I love writing (especially TV scripts these days!) and am slowly learning photography. I love video games almost as much as I love shopping, with Yankees baseball not too far behind. I used to be in a band but so did about 1 million other NYC residents, so I just bass for fun now. I try to travel at least 6 times a year. I've got a Shiba Inu named Cinnamon, a boyfriend who prefers his anonymity (understandably!) and a glorious apartment in Manhattan with killer views that is really tiny. Life is good. I love meeting new people: community members here, other bloggers, influencers and trend-setters across all different types of media.

My style tends towards the preppy and feminine. My closet is mainly a mix of Anthropologie, J.Crew, Madewell, Nanette Lepore, Tracy Reese, Kate Spade, Joie, AG Jeans, Rag & Bone, Theyskens' Theory, Helmut Lang, Elie Tahari, American Eagle, Ruche and Zara. But there are many more brands I love! (CĂ©line, Marni, Etro, Miu Miu, and others I admire from afar....) I appreciate the opportunity to work with any interested brand that fits into the aesthetic EA ascribes to.

If you'd like to chat with me, you can email me directly. I'm also on all the usual sites, which you can find via the social media icons in the sidebar. It's a pleasure to meet you. Welcome!!

Who loves Effortless Anthropologie? Read interviews and press with me on...
Feather Factor
Polyvore
Respect the Shoes


If you'd like the Effortless Anthropologie Fall 2013 Media Kit, please email me!