About



HELLO!

My name is Thea -- I go by roxy here which is an old nickname -- and it's great to meet you! I'm an adventurer based in New York City, though I'm traveling almost as much as I'm home these days. I work in the intersection of fashion, fine arts and technology by trade but I'm a writer by passion. Everyone's got their story and this is mine.

I started this blog as Effortless Anthropologie in 2008 as a way to build a community about my favorite brand. This blog isn't owned by, affiliated with or controlled by Anthropologie. I just really like their stuff! I think anything worth doing is worth doing with friends and my hope was to meet a few great gals that are as devoted to the flowy as I am. I could never imagine what it would grow into: a thriving, active, passionate and dedicated community of ladies (and a few awesome guys too!) that exchange tips, tricks and reviews of all things Anthropologie.

These days I've realized that the community is equally passionate about a number of brands so while Anthropologie always has a comfy home here, I've also incorporated a number of other brands into the mix that I adore and the community does too! The blog also got a new name in 2016, Effortlessly with roxy, which more accurately reflects what this place is about. From outfit ideas to product reviews to shots of real women in the clothing we love, this blog is a way for young women to connect and discuss fashion without fear of prejudice, body judgement or enslavement to trends.

The main verticals we discuss on this blog are fashion, style, shopping, active, home, travel and musings. We keep it light and fun here.


A little more about me: I develop new products and manage an extremely talented team of talented technology professionals in NYC, specializing in the fashion and travel verticals. Our company is young, well-funded and emerged out of the startup phase about 2 years ago. Previously I scouted fine arts talent working for a very large, well-known fashion megabrand. My passions are art (oil painting mostly, look for my Etsy shop soon!) and doing non-profit work, mostly for Habitat for Humanity in and around the tri-state area.

I grew up in NYC and Connecticut, went to college out in Colorado and travel often with my BF, especially in our Jeep Wrangler named Hugo. I used to be in a band but so did about 1 million other NYC residents, so I just bass for fun now. I've got a Shiba Inu named Cinnamon, and a boyfriend who prefers his anonymity (understandably!). We recently sold our starter apartment and are living together in Prospect Heights, Brooklyn. This Manhattan girl never thought she'd be living in Brooklyn!! But I love it.

My style tends towards the preppy and feminine. My closet is mainly a mix of Anthropologie, Boden, Club Monaco, J.Crew, Madewell, Nanette Lepore, Tracy Reese, Kate Spade, Joie, AG Jeans, Rag & Bone, Theory, Helmut Lang, Elie Tahari, American Eagle, Aritzia and Zara. But there are many more brands I love! (Céline, Chloe, Marni, Etro, Miu Miu, etc....) All sponsors are closely evaluated to ensure there is a symbiotic fit that feels organic for the community here.

If you have any questions or would like to chat, please email me at hello@effortlesslywithroxy.com.


Who loves Effortlessly with roxy? Read interviews and press with me on...
Feather Factor
Polyvore
Respect the Shoes
Racked


Note: This blog uses affiliate links throughout. Posts, comments (by me or community members), photos, pretty much anything can be an affiliate link here! Affiliate links mean that when you click on anything that leads to a product and make a purchase, ER receives a small commission from this purchase and/or from your click.