Saturday, March 27, 2010

EA Scavenger Hunt: answers and some stats


The EA Scavenger Hunt contest has come to a close and I'm currently tallying up everyone's scores (by hand). Thanks so much to everyone who entered! I am having a great time reading through the guesses and love that some of you added personal notes. :) I'll reply to as many as I can.

Below are the answers and some stats I've found along the way. Please note that if you supplied an answer I have not listed below I will try to find evidence that it's right. If I can find support for your answer I will give you credit it for it.

Some stats:
Total entrants that completed all 3 days: 365
Question missed most frequently: Where did Anthropologie open its first international location?
Total number of entrants that got all 15 answers right: still being tallied (will update)


Day 1:
1 - When was Anthropologie founded as a company?
October 31, 1992 (Kudos to those of you with the full date.) Answer in this post or on Anthro's Facebook page.

2 - Who is the CEO of Urban Outfitters?
Glen Senk. Answer found most recently in this post but most likely in this one.

3 - Who is Anthropologie's Head Buyer?
Keith Johnson. Answer found in any of the posts about "Man Shops Globe."
Also accepted: Wendy Wurtzburger or Wendy Brown (thanks erinaomi and Lauren!)

4 - Who is Anthropologie's Executive Creative Director?
Kristin Norris. Answer found in this post.

5 - Besides Anthropologie, Urban Outfitters has four companies under its umbrella. Name three.
Accepted answers: Urban Outfitters, Free People, Terrain, Leifsdottir. Answer can be found in any of the quarterly earnings call posts, most recently in this post.

Day 2:
1 - Name 7 clothing brands that Anthropologie carries in its stores.
Answer easiest to find in EA's sizing guide.
Accepted answers:
7 for All Mankind
AG Jeans
Alibis
Allihop
Anika
Anne Pinkerton
Anna Sui for Anthropologie
Araucaria
Bailey 44
Bayla Jane
Belgo Lux
Blue Robin
Blue Tassel
Bordeaux
Burlapp
C. Keer
Cartonnier
Charlie & Robin
Charlotte Tarantola (or just Charlotte)
Chocolate
Chocolat Blu
Citizens of Humanity
Civil Smith
Corey Lynn Calter
Cosabella
Cyn and Luca
Daughters of the Liberation
Deletta
Edme & Esyllte
Elevenses
Eloise
Ett Twa
Eva Franco
Fei
Felix Ray
Field Flower by Wendi Reed
Fleur Wood
Floreat
French Dressing
Girls from Savoy
Gryphon
Guinevere
Habitual
Hanky Panky
Hei Hei
Heidi Klein
High Street
Hoss
Hue
I Love Binetti
Idra
In Clover
Ink
Ipa Nima
Isabella Sinclair
Issa
J Brand
James Jeans
Johnny Was
Joe's Jeans
Junior Drake
Kathleen Cook
Keds
Knitted & Knotted
LA Made
Language
Le Caprice De Marie
Lee & Mann
Leifsdottir
Lenny
Level 99
Liamolly
Lil
Likla
Limon Peel
Linea Pelle
Liquid
Lisa Curran
Little Yellow Button
Madigan
Maeve
Maloles
Maple
Mara Hoffman
Marimekko
McGinn
Michael Stars
Mise en Scene by Ruffian
Moth
Moulinette Soeurs
Nathalie Lete
Nicole Miller
Odd Molly
Odille
Oiseau
Olive and Orange by Orla Kiely
Ondamedar
one.september
Ophelie
Oryany
Paige Premium Denim
Paperboy by G1
Paul and Joe Sister
Penguin Group
Peyton
Pilcro
Plenty by Tracy Reese
Porridge
Pure & Good
Rachel Pally
Red Bird
Red Carter
Ric Rac
Rosa Cha
Salinas
Salt
Saltbox
Saturday/Sunday
Seafolly
See by Chloe
Sine
Siyu
Skirt!
Sleeping on Snow
Sophia Eugene
Sparrow
Splendid
Stellapop
Tabitha
Tano
Tee Party
The Shirt (by Joe's Jeans)
Thomas Paul
Tibi
Tintoretta
Tiny
Tracy Reese
Trey Speegle
Twinkle by Wenlan
Velvet
Vera
Waterlily
We Love Vera
Weston Wear
Yemee
Yoana Baraschi
Zehavale
Zimmerman

2 - This brand, which got its start at Anthropologie, just launched its own website and will open its first store in NYC. Name it.
Leifsdottir. Answer in this post.

3 - During Urban Outfitters' 2009 Q4 earnings call, it was announced Anthropologie will be launching a new specialty line to debut in Spring 2011. What kind of line is it?
A wedding line. Answer in this post. (What a fruitful post!)

4 - Name a brand carried by Anthropologie that is made in the USA.
Answer found by searching "usa" on Anthro's website.
Accepted answers (other answers will be checked for validity):
AG Jeans
7 for All Mankind
Bailey 44
Citizens of Humanity
Dolan
Eloise
Eva Franco
Habitual
Hanky Panky
Hue
J Brand
James Jeans
Joe's Jeans
Karla Colletto
LA Made
Liamolly
Liquid
Mara Hoffman
Michael Stars
Paige
Sine
Splendid
Weston Wear

5 - In 2009, Anthropologie carried several exclusive designer collaborations. Name 3 (note: these can be clothing, home, or curiosities.)
Answers found by Googling "Anthropologie collaboration."
Accepted answers (other answers will be checked for validity):
Anna Sui for Anthropologie
Corey Lynn Calter home goods
Eley Kishimoto
Givaudan scents
Hatch Show Print
Marimekko
Mise en Scene by Ruffian
Serge Rosenzweig for Anthropologie
Koi Suwannagate
Gryphon
Nathalie Lété
Vera Neumann
Sonia Boyajian
Isabella Sinclair
Fred Shand

Day 3:
1 - Where did Anthropologie open its first store?
Wayne, Pennsylvania. Answer in this post. Also on Anthro's Facebook page.

2 - Anthropologie is no longer just a US store. Where are their international locations?
Canada x 3 (Torontox2, Edmonton). Answer in this post.
England x 2 (London's Regent St/Kings' Road.) Answer in this post.

3 - Where did Anthropologie open its first international store?
Toronto at Don Mills (4/22/2009). A lot of entrants got tripped up on this one. Answer in this post.

4 - Which store is Anthro's highest volume store?
Rockefeller Center, NYC. Another tricky one. Answer in the transcripts from one of their quarterly earnings calls.

5 - As of 3/20/2010, which US states do NOT have an Anthropologie store?
Answer found (I kid you not) by going to the store locator page on Anthropologie's site and singing the "50 Nifty United States" song to myself.
Alaska
Arkansas
Hawaii
Iowa
Kansas
Kentucky
Maine
Montana
New Hampshire
North Dakota
Oklahoma
Rhode Island
South Dakota
Vermont
West Virginia
Wyoming

Day 4: (These are the questions I didn't get to ask sadly)
1 - Where did Anthropologie shoot its March 2010 catalogue?
Los Pazas in Xilitla, Mexico. Answer in this post.

2 - One catalogue a year features children's clothing. Which month is it?
November. Answer found via Google.

3 - Name 2009's longest catalogue. (Most pages.)
November. Holiday catalogs are always the longest!

4 - Name 2009's shortest catalogue. (Fewest pages.)
From the Hip (this probably would have been another one to trip peeps up). Answer found by checking all my catalogues from 2009. Also via the catalogue links on Anthropologie Addict.

5 - Which 2009 catalogue featured a collaboration with Hatch Show Print?
June 2009. Answer in this post.