Anthropologie capped a positive 2009 with a fantastic holiday season. According to reports released yesterday, Urban Outfitters' total sales were $452 million for November and December 2009. Split among their brands, same store sales were up 1% at Urban Outfitters, 8% at Free People and 10% at Anthropologie. While these numbers are compared against weak numbers from 2008 it still puts Urban Outfitters more than 3 percentage points up against the index (5% up comparable same-store vs. 1.8% industry-wide) and sets the tone for further positive movement in 2010.
I'm trying to think of what other developments could have possibly helped spread the good word about Anthro. I hear those blog things are pretty popular...
Further reading: Philly.com; Economic Times
