Dearest Anthropologie,
Hello, it's me again. Roxy. I hope this note finds you well. I come to you today with the slightest suggestion...a notion to subliminally plant in your creative mind where you'll design your own spin on this idea.
You see dear Anthropologie I always love hearing from you. And you always have such nice things to say about this or that. Though you are my favorite store I must admit that you compete for my attention with other stores (though none as lovely or eloquent as you). And lately my ear (or, my eyes) have been drawn away from your alluring poetry and towards their loud yet appealing correspondence.
I refer of course to discounts. As I explored early on in this blog's life I do understand why you choose not to the whole coupon thing. And in many ways I applaud you in this economy for sticking to those ideals. But everyone is discounting right now. From designer labels down to discounters to keep the money coming they are dangling temptation in front of me. You remain curiously silent though. There is the birthday discount which I adore. Yet one time per year seems a little lacking in these tough times.
And if straight out promo codes are out of the question...well, there are other ways to go about it. For example, last weekend the Gap Family of stores held a drive that offered not only 30% off your entire purchase but also a donation to one of several charities. Oh, and you could share your discount with up to 25 friends too. Spend for charity? I'm in! (Minus the questions of how much of your purchase actually goes towards the charities, but that's another post.) An auspicious goal that leads to an open wallet.
Or you could draw inspiration from the likes of Ann Taylor with the Friends & Family discount. Because really who doesn't want to be friends and/or family with their favorite store? Especially when it means 30% off your entire purchase. (Sensing a pattern yet, dear Anthro?)
So perhaps Anthropologie could invite us to something along the lines of the "Inspiration for Fall" discount. Or the "Dream come to life" promo. Or something like that. Something that says slightly disaffected but ends with a 30% off your entire purchase discount. It's the giveback for brand loyalty that is so important right now. I know you're not the size of a Gap, nor do you ever intend to be, but these times are calling for a little customer loyalty.
Should you need someone to test drive this discount to see the effect on sales please do contact me. We'll have tea.
Love always,
Roxy
