Just thought you might like to know about...Toast

Sunday, May 24, 2009

For anyone nostalgic for the way Anthropologie catalogues used to be, I present to you Toast. I'll sum up the UK clothing retailer as what would happen if Madewell and Anthro had a baby. In fact some of the models are familiar faces from the J.Crew/Anthro/Boden/BCBG superfecta.

I can't remember where I heard about Toast first. Most likely Racked, The Cut or Refinery 29. I've been getting their catalogues for a little bit now and I am just loving their clothes. It deepens my empathy for Anthro fans abroad -- the exchange rate makes buying anything from Toast cost prohibitive at the moment. But to flip through Toast's catalogues is a joy because they use the dreamy, whimsical style that Anthro has recently (sadly) abandoned. Some of my favorites below.

nell skirt (£85.00) & linen long cardigan (£99.00)

fine voile tunic (£75.00), zia necklace (£29.00)
& droli heel (£175.00)

debo dress (£79.00)

ceres dress (£99.00)

sachiyo dress (£125.00)

Doesn't it just make you sigh? I can't speak to the quality of the clothing (yet) but it certainly looks nice. I'm saving my pennies to make an order. Like Anthropologie, Toast is both a clothing and homewares retailer. You can request a catalogue here (allow 6-8 weeks). Have you heard of them or shopped there before? I'm curious to know more.