Email: Sleeve Science

Wednesday, May 20, 2009

Batman is my favorite superhero and apparently I'm not the only one. Anthropologie's latest email is about the batwing top, another trend I'm surprised to see them tackle. The email is done really well and so is the landing page. I like the interpretation of the clothing as specimen and it fits in well with their bird and entomology design inspiration.

Aside from the dramatically beautiful Cascading Cardigan ($78) and the Aim High Pullover ($68) none of these really say caped crusader to me. In fact I think they are rather well-done. The Sprawling Garden Top ($78) in particular seems like great weekend wear. Overall though this style says "California" to me. I could very well be wrong but I don't think you're going to see many of these on the streets of New York or Chicago. Does that make them any less fashionable? Absolutely not. These extra flowy tops just say sunny to me. Miami? Yes. Santa Monica? Yes. Minneapolis? No.