Color choices

Tuesday, May 26, 2009

If you're the type to find an item you love and buy it in a few different colors then Anthropologie's latest website update is for you. The colors aplenty page features several Anthro items that come in a wide range of colors.

You can count me in the group of peeps that buys staples in a couple of colors. But to be honest I don't think of Anthro as that kind of store. It goes against the whole individualist spirit their brand identity includes. And while a bunch of the items on-page would be tempting in this color and that one (the Side-by-Side tunic ($88) and Necklace Tank ($68) come to mind) I'd probably end up picking one only. What about you?

Also note on this page that many items have purposely foundational names. Facile. Definition. Simplicity. Beginnings. It ties in very well to the idea of the page. Whether intentional or not well done Anthro! (I'm pretty sure it was by design.)