Friday, October 31, 2008

Reviews: Ferrous Flower Sheath Dress & Daydream Dress

I love that tights have made a comeback the last few years. I can wear dresses year round without freezing my legs off! I have seen several dresses at Anthropologie that I want and am excited to be able to wear them even as the weather grows colder by the day.

Work chic by roxyturtle

The Ferrous Flower Sheath dress is a chic twist on a classic menswear-style fabric. The dress looks like someone took a men's suit, cut it up, re-assembled it and added flower accents around the waist to make the perfect work dress. The dress's a-line cut and scoop neckline are flattering to a wide variety of body shapes. A friend and I bought the dress at the same time and it flatters us both equally though we are built differently. For fall, I have been wearing the dress with J.Crew's jewel-button cardigan, black tights and black high boots. It transitions well from day to night and I've gotten many compliments on the dress. A beautiful piece that is sure to be in-style for seasons to come.


Though it is not online, Anthro's NYC stores have been carrying Nanette Lepore's Daydream Dress. Lepore is known for making flirty, feminine shapes and she's one of my favorite designers. The dress is a purple tweed with a ruched effect at the waist and a flared skirt. I would call the neckline sweetheart though I'm not sure if that's 100% accurate. Like the Ferrous Flower Sheath I found this dress to be universally flattering. Since the Daydream Dress is fully lined it was not itchy at all. The purple color is slightly muted making it easier to pull off. I have put this dress on my holiday wish list.

Oh Canada!


Good news for Anthropologie fans in Canada! The brand will be opening its first store for our neighbors to the North soon. The first Canadian store will open in Toronto, and from the sound of this article in the Toronto Star, more stores will follow:

An uncertain retail climate hasn't stopped Anthropologie from forging ahead with a planned expansion to Canada.

The U.S.-based chain has just signed a deal to open a 12,000-square-foot store on Yorkville Ave., and more Toronto locations are in the works.

"You will look up Bellair from Harry Rosen and that's what you'll see – Anthropologie," says Jane Baldwin, vice-president of retail leasing and investment sales at Lennard Commercial Realty.

Anthropologie was founded in 1992 and now has more than 100 U.S. stores. It offers a romantic boho mix of clothing and decor in a homey environment. Merchandise is aimed at an older customer than parent company, Urban Outfitters.

Anthropologie, along with a two-storey Sunglass Hut and an 8,500-square-foot Teatro Verde flagship, will be part of the 100 Yorkville at Bellair condominium project.

More than 500 new luxury condominiums are being built on this stretch of Yorkville Ave. alone, with many more in the surrounding blocks at or near completion.

No store opening date was provided. I can't imagine they would post a story like this more than 6 months in advance of the store opening.

Thursday, October 30, 2008

Email: Calendar Girl


With the shorter days, it seems like there isn't as much time to get things done. Anthropologie picks up on this theme in their latest email. Their homepage currently features several outfits for a fall nite out on the town. This outfit below is probably my favorite:


I really love the butterfly hair clip. It's an unexpected pop of color for a wonderful fall outfit.

Which outfit is your favorite?

State of the flowiness: Anthropologie store sales strong


The last thing any Anthropologie fans want to hear about are stores closing. The economy is in a rough patch right now but luckily Anthropologie seems to be doing fine.

From a 10/25/2008 Associated Press article (via Forbes):

NEW YORK - Shares of Urban Outfitters Inc. rose Tuesday amid a broader market rally as one analyst said the apparel retailer's core namesake stores remain strong.

In a note to investors, William Blair analyst Sharon Zackfia said investor concern about slowing sales trends at the Philadelphia company's Anthropologie stores has overshadowed the strength at Urban Outfitters (nasdaq: URBN) stores, which offer lower prices than Anthropologie.

Urban Outfitters, which Zackfia rates "Outperform," does not report monthly same-store sales, or sales in stores open at least one year, a key retail metric. But in August the company said second-quarter same-store sales rose 13 percent, including a 19 percent rise at Urban Outfitters stores and a 7 percent rise at Anthropologie stores. Same-store sales at its Free People stores rose 10 percent.

"We have noted increased markdowns at Anthropologie in the third quarter, likely indicating that sales have slowed from the second quarter's 7 percent same-store sales clip," Zackfia wrote. "That said, Anthropologie's markdown levels still look relatively well controlled, and we continue to believe (same-store sales) remain solidly positive while well-outperforming peers."

Meanwhile, at Urban Outfitters, momentum likely remains solid, she said, and markdowns have actually decreased.

"We believe the concept's core 18- to 30-year-old customer base has been relatively unaffected by the recent fallout in the financial markets, while the pullback in gas prices may have proved a nice positive," she wrote.

Urban Outfitters shares rose $2.63, or 14.1 percent, to close at $21.24. The broader market surged higher, with the Dow Jones Industrials closing up 889 points.

I have noticed that items are quicker to go to the sales rack these days but that seems to be the story at every store. It's nice to see that sales were up for the quarter.

Wednesday, October 29, 2008

Welcome to this Anthropolgie fan blog

Welcome to Effortless Anthropologie, a journal devoted to examining the point of view Anthropologie's fashion subscribes to. Along the way we'll discuss trends, put together charismatic outfits and cross-pollinate with some other brands out there.

Your feedback is welcomed through the comments section. I will be spending the next couple of days tweaking the setup and will begin posting regularly this weekend. If you have a blog about any brand or fashion in general and would like to be added to the blogroll, please contact me via email...snapsparkchik(at)gmail.

Cheers to all.