Win a $350 Anthropologie Gift Card!

Thursday, May 26, 2016

It's contest time!

It's that time again! Someone in the community is going to win a $350 Anthropologie gift card!!! With all the new pretties that have come out recently, there's plenty of items I would use this prize towards. And you?

Inside, find out how to enter...

Quick Picks: 10 Things I want from the Nordstrom Half-Yearly sale...

Ahhh, markdown season. I don't need sales but I always love a good one. Nordstrom kicked off its Half-Yearly sale earlier this week and I'm delighted by all the goodies! I will be revisiting this sale a bit down the line but for now above are some accessories I can't wait to try.

SHOP THEM: 1 || 2 || 3 || 4 || 5 || 6 || 7 (on me) || 8 || 9 || 10

BONUS PICK: This Hunter smock is pretty and functional -- love the orange sunset color! What are you looking at during the Nordies sale?

Anthropologie's SALE goes for the tops + Take an extra 30% off!!

Wednesday, May 25, 2016

The Fresh Cuts sale page has updated and new sale items are here! Plus, there's a promo this weekend: all sale items are an extra 30% off this weekend. No code required so you can also use the bounceback coupon -- yay!!

Inside, what's new to sale...

Playing the Sale Guessing Game {again}!

Sale is on tomorrow for sure -- confirmed by multiple sources! Even better, there's a promo on the way...all sale items will be an extra 30% off this weekend. Over the last few weeks sale prices have appeared on our wishlists the night before items move to the sale section (aka tonight). So if sale shows up early you will be able to apply the Free Shipping on your order of $100+ with the code FS100 at checkout promo, but you will not be able to apply the extra 30% off until tomorrow. The Free Shipping promo ends tonite.

Got that? Great! Now let's play the Sale Guessing Game!

Notes from Urban Outfitters' Q1 2017 Earnings Call

Last week it was time once again for Anthropologie's parent company Urban Outfitters to hold its quarterly fiscal earnings call. Thanks to Seeking Alpha I've got the full transcript! News on Anthro's department store concept, sales results and a couple of surprises inside...

Anthropologie's first dibs pre-shop page for June is now officially here!

Tuesday, May 24, 2016

Hmm, the model wonders in her pretty Islander Top ($78). How am I ever going to decide between
all the pretty new things at Anthropologie?

Thanks to this intrepid community, we've seen these items already, but today Anthropologie sent out the official June 2016 first dibs pre-shop link. I'm just as gaga over the items as I was last week! Earlier today I had a fantastic personal styling appointment at the Upper East Side Anthropologie in NYC and tried on many of the new items...and bought many of the new items. (I've known one of their personal stylists, Harriet, for close to 8 years now! If you're in NYC or visiting I highly recommend working with her.) If you're not following me on Instagram now's a good time, as I'll be sharing a bunch of preview images later today.

From the pre-shop page I'm loving the Islander Top ($78, runs TTS) topping this post, the Freya Poplin Dress ($168), the Soledad Maxi Dress ($278), the Dandelot Necklace ($68), the KMB Knotted Denim Slides ($128), the Camilla Bib Necklace ($68) and a bunch more stuff I talked about in this post.

What's your favorite item(s) from the pre-shop page? Don't forget about Free Shipping on orders of $100+ with the code FS100!

Previously: Get a super early sneak peek at Anthropologie's June new arrivals!

Anthropologie brings back FREE SHIPPING for two days only!

Get Free Shipping on the new June arrivals that continue to trickle in, like the Cameron Dress ($138).
More June sneak peeks here.

As I expected, Anthropologie didn't leave us promo-less for these few days before the Memorial Day weekend begins here in the USA. Today and tomorrow only, you can get Free Shipping on your order of $100+ with the code FS100 at checkout. As usual Unlimited Furniture Delivery is excluded from this discount and you cannot combine the birthday discount or (annoyingly) the bounceback coupon with this promo. I'm surprised this promo needs a code as Anthro has been very smart about not requiring one lately for shipping...

This is tempting for me because it allows me to try online exclusives I have my eye on, like the Crossback Cami ($58), the Silk One-Shoulder Blouse ($98), the Ruffled Eyelet Tank ($128), the Lace-Up Denim Skirt ($118), the Finley Crops ($118), the Azure Ikat Crops ($128) and Luka Wide-Leg Crops ($118), and that's before I even mention the shoe/accessory delights I'd like to try that are online exclusives -- as usual, the focus for me will be whittling down that list to something within my play budget.

As far as the rest of this week goes, I'm thinking fresh sale cuts come tomorrow (but likely a smaller sale) and then there is potential for an extra % off sale this weekend. Of course, none of this is guaranteed and this is unofficial educated guessing on my part.

So if you're looking to buy new stuff, this is as good as it's going to get promo-wise. What might you buy during this Free Shipping promo?

Hello and welcome to the new design, and name!

Monday, May 23, 2016

Just 4 weeks ago, this is how the blog looked. Welcome to Effortlessly with roxy!

Hello and welcome to the new incarnation of Effortless Anthropologie! This one's been a long time coming and I have many behind-the-scenes people to thank (thank you!!).

Over the last few weeks you've probably noticed that things look pretty different around here. My last redesign of the look and feel of EA was in 2012, and while that design served us very well for a long time technology has come far enough that it was time to make things new again. Like a breath of fresh air, this redesign reinvigorates me and I hope it does you too.

Perhaps the most noticeable change is that this blog is no longer called Effortless Anthropologie. It's purely a superficial change, though. You can expect this blog to still be home to all things Anthro, from occasional reviews and Reader Outfits posts to the Sale Guessing Game to articles about the biz side and so on. I love Anthropologie as much as ever and that will not change. Just in case you were concerned, later this week I'll be launching an Anthropologie giveaway -- stay tuned for that!

The name change comes about as I'm getting approached more often for sponsorships. As always, my preference with sponsorship is to partner with brands that give back to the community in the form of gift cards, special promo codes and the like. In the last 6 months I've been approached more than ever, but many brands froze the process when they realized my blog name had Anthropologie right in it. Over and over I'd hear, "We love you, we love your community, but we don't want to pay to put our brand name on a blog named after another brand."

Tough as that was to hear repeatedly, it does make sense to me. So, without changing the guts of what makes this blog so great, the name change is a win-win for me and for you too! I've even got a new Facebook page to go along with the blog, and a new blog URL! (Though will continue to work and for now, also host the posts.)

Like any big change, this new look will likely take some getting used to. The designers and I are not completely finished yet, there are still some tweaks to be made. However, this current appearance is very close to the final finished version we've envisioned. Photos are much larger on posts and the font is larger and easier to read. The navigation bar has been simplified and social links streamlined. I'm especially thrilled with the mobile version, which is much larger and easier to read now! (My parents in particular are delighted by that.)

I've also brought back some features, such as the ability to copy/paste text from the posts and comments. This was disabled back in 2013 after a bot site started stripping my RSS feed, reposting my posts on a ghost blog, and dragging down the Google/SEO rankings for the blog while also confusing readers mightily who accidentally landed there. Those ghost blogs seem to have faded away so copy/paste is back!

If you have any feedback on the blog or critiques of it, I'm happy to hear it but would prefer to dialog via email. Send your message to me at